California recently passed legislation which bans cosmetic manufacturers to sell products or ingredients that have been tested on animals in their state. We are applauding all the way from Australia and New Zealand that they have taken a stand against this unnecessary practice! The unanimous vote sees California as the first US state to ban all animal-tested cosmetic products as they join the cruelty-free likes of the European Union, New Zealand (woo!), Switzerland, India, Israel, and Guatemala.
This announcement does make us wonder for the trillionth time why Australia is still allowing this practice in their marketplace… As part of the 2017-18 budget package, the Australian Government said they’d implement a ban on cosmetic testing on animals but have since deferred this until January 2019 on top of a previous 12 month delay. We’re hoping that this law will be part of the Government’s new year, new me come January next year.
We’re proud to be a company that has never conducted testing on animals (we actually perform test patches on volunteers). Since 2004, animal testing for cosmetics and marketing animal tested products have been banned throughout Europe and we’re proud that our product manufacturing process did not have to change when this came into effect. In 2009, the EU also banned animal testing of singular cosmetic ingredients. Any relating exceptions were finally banned in 2013.
Have you ever wondered why we don’t plaster ‘cruelty-free’ all over our products considering how passionate we are about the topic? Based on the Europe-wide bans, this type of advertising would not be compliant with the “Act on unfair competition”.
If you’re an animal lover like we all are, meet 19 reasons very close to our hearts why cruelty-free is non-negotiable to us. Warning: it’s totally just an excuse to show off our fur-babies!